Born in Amstelveen, The Netherlands in 1972.
I started my advertising career in 1989 in the Graphic Design Studio developing designs the old fashion way. I can still remember the smell of chemicals used in the lab. Fought my way into the creative department. Proved myself at several agencies such as: Catchline Communications, Anema & Hageman, More, Flem, Hollandse Communicatie Maatschap and Adera. Both consumer as Business-2-business oriented. Explored the field of independent work for several other agencies. Then started my own agency: HOI - House of Inspiration. Clients: Visa, Levi's, Roces, Toerkoop Travel agency, Toyota, Suzuki, Koninklijke Schouwburg Den Haag, Westland Utrecht Hypotheekbank, United Capacity, Fujitsu Siemens and Samsung.
"It is not about B-2-B, consumer or Retail. It is about the basic
concept, about the story that is being told."
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