Ashraf Ramzy (August 1961) is founder and CEO of Narrativity®, the Corporate Story Agency, based in Amsterdam, the Netherlands. He is specialized in strategic issues regarding Identity, Culture & Communication.
As a Christian from a Muslim country, an Egyptian in the Netherlands and a European in America he has transformed his personal quest for Identity into an academic pursuit (Narratology), a career (Marketing) and a business proposition (Narrativity®). Ramzy has over 20 years of experience and excellence in the field of brand and communication strategy for renowned agencies such as BBDO, TBWA and Publicis. He has worked, among others, for Nissan, Canon, Frito-Lay, the Netherlands Heart Foundation, ABN AMRO, KLM and several Dutch Ministries (Urban Planning; Traffic & Transport; Health).
“I have experienced, both personally and professionally, that questions about Identity are best dealt with from a narrative perspective. After all, your identity is the story you write with your character, plot with your choices and tell with your actions.
“And at the end of the day the power of your story determines the measure of your success.”
(Picture: Pure Photography Marjan van der Meer)
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